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A Big Impact on Small Business


Starting a small business can be a daunting task; difficult for some, impossible for others. With all of the areas that need the owners attention, watching the supply chain is of most importance. Establishing a good working relationship with vendors is as important to business as hiring the perfect employee. Like everything else, vendors are only human and offer good points and bad points aside from the products they manufacture and distribute. Getting to know your vendors, and deciding whether it is possible to establish a long term relationship with them, should be as much of a priority as analyzing the products they carry.

For Candace Deutscher of Jacksonville, Florida, owner of Shimmering Effects, this is no less true. Candace has always had a passion for design and started out making personal jewelry pieces and was getting such positive feedback that it drove her to design more and more. She now uses many Flat Back Swarovski on her jewelry in a wide variety of designs.

Finding the right supplier quickly became a challenge for Candace. Because of the quick production cycle her retailers demand, the level of customer service provided by her vendors is of paramount importance to her.

After doing all of my on-line research on Genuine Swarovski Crystals, I have found that Rhinestone Biz best pricing and customer service. When choosing my vendors I take the customer service into consideration before pricing, so that says a lot to me. Without Rhinestone Biz’s great prices and excellent customer service, my business would not be able to stay afloat. With that said, when it comes to my jewelry, Rhinestone Biz is the # 1 Vendor I rely on. I would say that Rhinestone Biz is the Backbone to my business being as successful as it is today.

We wish Candace much success in her business. We hope to be supplying her with Flat Backs for many years to come. For more information on Shimmering Effects, please visit their website

Shimmering Effects